Holy shit SDCC owns the term "comic con" now

"a jury in San Diego today decided in favor of Comic-Con International... in its long-running battle with Dan Farr Productions and Bryan Brandenburg, organizers of Salt Lake City Comic Con, over the use of the term "comic con" (or comic convention) as a descriptor for a pop culture fan event.... jury decided that the Comic Con mark is valid and that Salt Lake City used it in a way likely to cause confusion to customers."

READ ARTICLE HERE

"In upholding the trademark, the Court ruling allows SDCC to seek licensing agreements with over 140 events in the US that call themselves comic conventions, or else require those events to rebrand."

 WHAT THE FUCK?

I mean, as a toy retailer who exhibits at such events without selling a single comic book, I can't say that a rebranding of say NYCC would harm my toy business. But I can see this being a HUGE FUCKING ISSUE for comic book-centric events around the country. Some of the smaller events like Five Points Fest do not incorporate the term "comic con" into their names... but still... this is going to be a major annoyance for a whole boatload of events who probably already have their own trademarked names, websites, LLCs, etc that incorporate the term comic con...

-Benny Kline